In This Issue
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When Your Mother Is Not Your Date
Statistics from the 1992-93 National Skier Opinion Survey could lead to strategies for effective target marketing. Topics covered are: regions and differences,…
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Shocking Problem
A solution to the problem of static electricity that builds up in lift chairs. With just $50 and a few hours of…
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The Environment And Your Customer
A report on the 1993 Roper opinion survey that reveals that more Americans are conservationists than preservationists. Includes a sidebar of suggested…
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Ramp Monitor Board
For just a few dollars and a few minutes of installation time, Winter Park, Colorado, got peace of mind with a “Bottom-line,…
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Skier Participation Studies
A look at the new figures from National Sporting Goods Association (NSGA) and American Sports Data (ASD) surveys reveal some surprising snowboarding…
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Credibility? No Problem- Just Guarantee Snow
Loon Mountain, New Hampshire, used a money-back guarantee to back up their claims on published ski reports. Battered by the media battle…
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Single Skiers Not Forgotten
Two ski areas tested innovative programs to attract solos and got mixed results. Both Killington, Vermont, and Copper Mt., Colorado, tried reduced-rate,…
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Pr Clutter Busters
An extensive look at the busy world of public relations. Consists of background info and continues through all major levels of PR,…
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Offbeat Advertising: A Campaign That Worked
The surprise in-house advertising coup by Purgatory-Durango featured a targeted audience of back-to-basics general skiers. Vice-president of advertising for Purgatory explains the…