The surprise in-house advertising coup by Purgatory-Durango featured a targeted audience of back-to-basics general skiers. Vice-president of advertising for Purgatory explains the process that led to this very successful positioning campaign on a relatively small budget. Photos included
The Voice of the Mountain Resort Industry | Est. 1962
Browse SAM
From the Magazine
From your search:
SAM Answer · AI
Searching…
No matches. Press Enter for the full archive search.
Mountain Departments
Popular Sections
Since 1962
Subscribe to SAM.
Six print issues a year, weekly briefings, and the archive operators have trusted for six decades.
Already a subscriber? Log in →
Free Newsletters
Industry intel, in your inbox.
Three free newsletters — pick what fits your operation. No fluff, unsubscribe anytime.
Headline News · weekday mornings
Buyer’s Guide · supplier intel
The Quarterly · long-form
SAM Member
Sign in
Enter your email and we’ll send a secure sign-in link — no password needed. If you have a SAM subscription, it’s connected automatically.
Check your inbox — we’ve sent a secure sign-in link. It expires in 15 minutes.
Dev (staging) — email is off here.
Open your sign-in link →
Not a subscriber? Start a subscription →
July 1993 Issue