The Voice of the Mountain Resort Industry  |  Est. 1962

May 1998 Issue

Growing the Market Is Key

This article profiles John Rutter, Keystone’s COO and NSAA’a latest Chair. Rutter explains his priorities in regrowing the skiing market through youth and families, and by increasing current participation among snow sliders. The article is accompanied by a sidebar by David Rowan listing the previous NSAA meeting dates and places as well as chairs elected.