SAM Coverage
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Blue Pages :: March 2017
Perspective and Views SIA, OR SHOWS RIPE FOR REVOLUTIONThe abrupt decision in mid-February to move the Outdoor Retailer (OR) show out of Salt Lake…
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Livin’ La Vida Loca
Some Industry heavy-hitters, and past SAMMY Award winners, talk about their journey, guilty pleasures and best days. To kick off our celebration of 20…
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Idea Files
Wheels on snowmobiles, inexpensive coffee timer, and an easy way to blow snow off a conveyor. POP A WHEELEY When winter ended at The…
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Ski Inc.
Excerpts from Chris Diamond’s must-read new book. In his new book, “Ski Inc.,” former Steamboat president and COO Chris Diamond provides a window into…
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Mountain Spy :: Question on Base Depth
THE QUESTION: I’M NEW TO THE SPORT, AND IT SEEMS EVERYONE REPORTS THEIR BASE DEPTH. HOW DO YOU MEASURE IT? We asked a version of…
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Rental Buyer’s Guide :: January 2017
The broadening scope of the rental shop customer has manufacturers enhancing the quality of their products. If there is a unified message about the…
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Measuring the Summer Market
As the data and trends show, summer can no longer be called the “off season.” Summer tourism in mountain resorts has been going gangbusters…
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Spend Your Money Wisely
Bogus Basin’s new summer operations will make its winter passholders very happy. Find out why in the SAM interview. Bogus Basin is the second…
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Raise the Bar
Plan ahead and wow your guests during periods of peak demand. First in a series of articles about using Net Promoter Scores to enhance the…
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Lifts 2016: Moving Up
This year saw an uptick in resort lift installations and upgrades, all aimed at enhancing the guest experience. Resorts continued to install new lifts…
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Blue Pages :: January 2017
Perspective and Views Just Hanging OutIn late November, a Pittsfield, Vt., woman who was stranded in a gondola cabin at Killington for five hours…
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Summer Ops on Forest Service Land
Follow the screening criteria to smooth the way to approval. The Recreational Opportunities Act of 2011 allows winter resorts on Forest Service land to…
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Feel the Burn (Out)
Stimulate your staff to help manage the inevitable burnout that happens during a long season. To the outside world, it may seem preposterous: the…
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The Teen Scene
High school-age employees are the backbone of many ski areas. When it comes to staffing at ski areas, a surprising number of resorts, including…
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Dealing with Collegians
To attract the college crowd, the price must be right. Give us a D! Give us an E! Give us an A! Give us…
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Industry Reports
New Ownership at Magic Mountain… Mount Snow EB-5 funds Released at Last… People… Supplier News… Awards… Obituaries NEW OWNERSHIP AT MAGIC MOUNTAIN Vermont’s Magic…
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Speak Out :: The Value of Snowmaking
Snow brings people. And people bring their wallets. The contents of those wallets drive the economies of most ski area communities, small or large.…
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Pub Memo :: SAM by the Numbers
Publisher Olivia Rowan touches on the Terrain Park Contest, Cutter’s Camp and the SAMMY Leadership Awards. SAM by the Numbers The number of years…