The Voice of the Mountain Resort Industry  |  Est. 1962

Outside Is Where We Thrive – Summer

SAM Coverage

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  • Industry Reports :: May 2017

    Industry Reports :: May 2017

    Aspen SkiCo/KSL Buying Binge, CNL Sale, Pass Programs and more. SKICO, KSL TO ACQUIRE INTRAWEST, MAMMOTH RESORTSIn a span of only three days, two…

  • 2016-17 Season: Thrill Ride

    2016-17 Season: Thrill Ride

    It was a roller-coaster year for resorts across the country—and ultimately fun for most. Despite some ups and downs in the Midwest, the ski…

  • Learning From Experiments

    Learning From Experiments

    The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide. It’s the fundamental question every resort…

  • Save Energy, Save Cash

    Save Energy, Save Cash

    Resorts have a hidden opportunity for reducing expenses through energy conservation. Energy management is an opportunity for ski resorts. After labor, energy is one…

  • Mountain Spy :: May 2017

    Mountain Spy :: May 2017

    THE QUESTION: “I’M INTERESTED IN BUYING A SEASON PASS FOR YOUR MOUNTAIN, BUT I’VE HEARD THERE’S PASSES WITH OTHER MOUNTAINS ON THEM, TOO. WHAT…

  • Blue Pages :: May 2017

    Blue Pages :: May 2017

    CONSOLIDATION CONUNDRUM: Perspective and views on the recent mega-mergers and what it all means for resorts nationwide.  THE CONSOLIDATION CONUNDRUM The decades-long trend of…

  • Smart Cats: Grooming Tech 2017

    Smart Cats: Grooming Tech 2017

    Snow management systems are bringing a new level of sophistication and efficiency to grooming operations. Snow management is the new hot topic in the…

  • Bright Ideas

    Bright Ideas

    End-of-season planning is a key part of your year-round business operations. Here are six steps tohelp get the most from your efforts. If you…

  • SIA Editor’s Picks

    SIA Editor’s Picks

    SAM trolled the halls at the SIA Snow Show to find the newest, coolest products for resorts and their customers. The 2017 SIA Snow…

  • The Guest Experience is the New Marketing

    The Guest Experience is the New Marketing

    Focus on raising your Net Promoter Scores and watch your profits grow. One of the biggest business trends today, across the entire Western world,…

  • Family Values

    Family Values

    A look at programs that keep kids happy, off snow as well as on, during the day and in the evenings, whether they ski…

  • Gimme Shelter

    Gimme Shelter

    Employee housing has become a pressing issue for resorts nationwide. Communities and areas are taking a variety of steps in response. It is something…

  • Publisher’s Memo :: Grooming Our Future

    Publisher’s Memo :: Grooming Our Future

    As the ski industry’s leaders reach retirement age, preparing their successors for the next step is paramount. While succession planning sounds intimidating, it simply…

  • Speak-Out :: Train Our Future Leaders in Finance 101

    Speak-Out :: Train Our Future Leaders in Finance 101

    At last year’s NSAA annual convention, NSAA president Michael Berry said that 37 percent of ski industry GMs are now over the age of…

  • Industry Report :: March 2017

    Industry Report :: March 2017

    NSAA Seeks Successor to President Michael Berry, and more… BERRY RETIRING, NSAA SEEKS SUCCESSOR NSAA president Michael Berry informed the board of directors in…

  • Life is a Carnival

    Life is a Carnival

    In spring, guests’ fancies turn to music, beer, barbeques, and pond skimming. Spring in ski country is more than soft snow and sun. It’s…

  • Stay Healthy, My Friends

    Stay Healthy, My Friends

    Bristol Mountain, N.Y., aims to be the most nutritious resort in the world. In everyday life, people are faced with countless obstacles to living…

  • Mountain Spy :: March 2017

    Mountain Spy :: March 2017

    THE QUESTION: “I’M A DECENT SKIER, BUT I’VE NEVER SKIED POWDER BEFORE AND IT LOOKS AWESOME, BUT I HEAR IT’S DIFFERENT. WHAT DO I…