SAM Coverage
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10 Under 30 :: 2017
Meet 10 outstanding and inspiring twenty-somethings who are having an impact. This story is from the SAM print archive Subscribers can read the full…
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How to Sell Summer
Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them. In building summer…
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A Challenge to “The Jay Way”
A first-person account of the day the Securities and Exchange Commission seized Jay Peak, and of Jay’s eventual triumph over adversity. ENOUGH HAS BEEN…
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Making Skiing Fun Again
To build our sports, reframe skiing—and riding—as a mountain experience. Our sports’ beauty is what seduces guests into becoming skiers and riders. Last winter…
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The Power of Passion
Midwestern operators Chip Perfect and Dave Grenier talk candidly about the essential values shared by top leaders in the industry. It takes a special…
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Speak Out :: July 2017
Lift Mechanics: A Developing Dilemma As an industry, we have grown dramatically from our early days in the 1930s. Our uphill infrastructure has evolved…
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News & Views :: July 2017
Climate commitment, the coming eclipse, Sid’s swan song, people and suppliers news, and more. It´s Not Easy Being Green The ski industry’s effort to…
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Details Matter
Eight steps to protect your summer business. This article is reprinted from SAM’s sister publication, Adventure Park Insider, Winter 2017. See more at…
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Getting With The Program
All chairlift mechanics in Ontario must be certified through rigorous training and testing, and there are no exceptions. How’s that working out? In the…
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Mountain Spy :: July 2017
SAM goes undercover to ask, “Is there a family bathroom at the resort?” The Question: Is there a family bathroom at the resort? I’d…
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SAM’s Annual Best and Worst in Marketing 2016-2017
There’s a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski Show StrategyBretton…
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Analyzing Extreme Seasons
A critical look at the 2014-15 and 2015-16 seasons, through the lens of the NSAA Economic Analysis of United States Ski Areas. The annual…
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Making Snow Better
Technology advances in both air/water stick and fan guns help resorts maximize production in marginal conditions. The recipe for making snow is pretty simple,…
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Extend Your Brand
The best brand extensions can keep resorts on guests’ minds throughout the year. ometimes an amber pour of fresh maple syrup is a reminder…
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Killing It in Summer
Killington, site of SAM’s 2017 Summer Ops Camp this September, has developed a masterful plan for raising its summer revenues. A few years ago,…
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The Evolution of NPS in the Ski Industry
Resorts are finding new ways to use the Net Promoter System, applying it to employee relations and capital spending—not just guest loyalty. The number…
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New Products :: May 2017
Fun and practical innovations, from summer attractions to Stone Paper. We’ve rounded up a variety of new products that serve diverse functions for ski…
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Speak Out :: May 2017
Who Will Lead Tomorrow’s Industry? According to NSAA, more than 60 percent of the ski industry’s current leaders will be retiring in the next…