SAM Coverage
SAM Headline News
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Western Mountain Destinations Finish Strong
SAM Magazine—Bradenton, Fla.., April 20, 2021—Western mountain resorts capitalized on short-term bookings—those made less than 30 days prior to arrival—in March and April to…
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Snowbasin, Salomon Partner on Learn-to Program
SAM Magazine—Huntsville, Utah, April 13, 2021—Snowbasin Resort and Salomon are partnering in a program in which Salomon will provide Snowbasin with equipment for rentals…
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Executive Leadership Changes at Vail Resorts
SAM Magazine—Broomfield, Colo., April 13, 2021—Vail Resorts (VR) is undergoing a leadership shuffle at its headquarters in Broomfield, with some top executives moving to…
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Alterra Plans $207 Million in Capital Improvements
SAM Magazine—DENVER, April 12, 2021 —Alterra Mountain Company plans to invest $207 million in capital improvements, including $111 million in resort projects at Steamboat, Deer…
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Ban Expires on J-1 and H2-B Visas
SAM Magazine—Ludlow, Vt., April 9, 2021—The Trump administration ban on J-1 and H2-B visas has officially expired, opening up the possibility once again for…
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Four Leaders Recognized with SAMMY Leadership Awards
SAM Magazine—Natick, Mass., April 7, 2021—The 2021 SAMMY Leadership Awards honor four individuals for their positive impact on their resorts, local communities and industry…
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Covid Causes More Closures in B.C.
SAM Magazine—Kelowna, B.C., April 1, 2021—Canadian resorts Revelstoke and Big White are both closing ahead of schedule, just as British Columbia enters a three-week…
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OIA Study Reflects New Outdoor Participant Demographics
SAM Magazine—Boulder, Colo., April 1, 2021—A special report from the Outdoor Industry Association (OIA) found that new, more diverse outdoor participants sought new recreation…
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British Columbia Shutters Whistler Blackcomb to Halt Covid Surge
SAM Magazine—Whistler, B.C., March 29, 2021—British Columbia is implementing a three-week “circuit breaker”-style lockdown, imposing widespread restrictions on indoor dining in restaurants, group fitness,…
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As Vaccinations Rise, So Do Resort Travel Plans
SAM Magazine—Denver, March 29, 2021—With vaccinations accelerating in many locations across the U.S., resort travel planning has begun returning to normal, according to the…