The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Author: Olivia

  • Environmental Awards

    Times Mirror Magazines passed out its environmental awards and inaugurated the Golden Eagle Awards for Environmental Excellence at the NSAA national convention. Among the…

  • The Proposed New Ada Regs: Will They Work?

    A look at new Americans with Disabilities Act (ADA) regulations that pertain to the resort industry. Article addresses key points and tells where to…

  • Cross Country On An Up-Trend

    A report from the 1994 summit meeting of the Cross Country Ski Areas Association (CCSAA) after a “watershed” winter for the sport.

  • 1994 Convention Highlights

    Notes on the events and speeches of the NSAA convention in Marco Island, Fla., including a summary of meetings between NSAA and PSIA and…

  • Marketing Gets Low Grades At Sia Forum

    A look at the Ski Industries America marketing plan and an excerpt from Milton Brand’s stinging indictment of SIA’s failure to reach their targeted…

  • New Initiatives By U.S. Skiing

    A look at Mike Jacki, head of U.S. Skiing (USS), and his sports marketing plan for the future growth of ski-related sports, with a…

  • They’re All Ropeways!

    Calls for the industry to use a clearly-defined general term for uphill transport: “ropeways,” rather than the inaccurate and inappropriate “passenger tramway” prevalent in…

  • The Acl Epidemic

    The number of skiers experiencing this serious injury remains high, but screening, research and a training program are producing favorable results. Substantial studies have…

  • Testing For Drugs

    Post-job-offer, pre-employment drug tests are being used at more and more ski areas. This feature discusses which programs are the most effective, which are…

  • A Round Trip In Titlis

    For passengers’ enjoyment of the spectacular glacier scenery in Titlis, Switzerland, the Rotair lift features a revolving cabin floor. The installation has been acclaimed…