SAM Coverage
Author: Olivia
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Ski Areas Set Torrid Construction Pace
An overview of interesting construction projects indicates that the industry is in a boom, spurred by the expansion plans of the big conglomerates.
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What’s New
New products on the market include: all-beef hot dogs (Big City Reds), luges (Hansen Sled), fencing (Centaur HTP), the Health EnviroMonitor (Davis Instruments), recreational…
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Valbois Venture Fizzles
Examination of the reasons behind the Chapter 7 of Valbois, the planned $120 million, four-season Idaho resort.
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A Dream Job At Sno-E
An undergraduate describes his summer internship at Sno-engineering, and suggests that internships benefit ski industry employers and interns equally.
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When Interns Came To Camelback
The co-writers, from Pennsylvania’s Camelback Ski Area and East Stroudsburg University, describe how their internship program works to the benefit of both organizations.
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Property Management Productivity
A new property management reservation software package, First Resort, allows Whistler Chalets in British Columbia to manage two lodges and a wide range of…
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Charleston Inspires Action
In surprising numbers and ways, NSAA members around the country return to their areas to practice what they were preached at the “Future of…
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Freaks Of Nature
An examination of the project Dan Nathanson of Warner Records developed with marketing entrepreneur Jack Turner to take advantage of an apparent link between…
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Why Not Public Radio?
Though public radio operates under certain advertising restrictions, a strong correlation between the demographic profile of skiers and public radio listeners suggests that ski…
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The Industry Focus– Kids
In the aftermath of NSAA’s “Future of the Industry” Summit, a movement has begun that will focus marketing efforts on the 10-24 year old…