SAM Coverage
Author: Olivia
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Are There Demographics Trends Among Skiers?
A multi-year look at statistics from American Sports Data and the National Sporting Goods Association that uncovers troublesome skier-entry data. Feature includes tables of…
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The Artist As Heir Apparent
David Slutzky may inherit the top job at Hunter Mountain, New York, but he has proven his worth with hard work and expertise. He’s…
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Going Short On Cross Country
A look at the latest trend in cross country ski technology: the “short ski.” With a standardized short ski that comes in only one…
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Ski Marketing And The Information Highway
A look at the possibilities for direct marketing campaigns on the information highway, which will be capable of searching out target markets of skiers…
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Ski Area Insurance Programs
No matrix can be designed that will accommodate the complexities and fine print of each insurance program offered by seven major suppliers, but the…
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Under The Gun
Sugarbush, Vermont, had eight weeks to do a job that should have required three months. Here’s a day-by-day journal of a nerve-wracking snowmaking installation.…
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Book Review: Histories Of The Sport
Reviews of five books that represent histories of the sport of skiing: The Winter Sport of Skeeing, From Skisport to Skiing, Lost Sierra-Gold, Ghosts…
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The Cruelest Month: Casualty Vs. Longevity
A guide for marketing department employees on how to keep their jobs. This piece notes the high rate of turnover in the marketing staff…
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On Line: Software For Brainstorming
A review of five major brainstorming computer software application programs. Although these programs do not think nor have any knowledge on their own, they…
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New Products
Artificial ski surface by Reliable Racing; vehicle lift by Lif-Tech; photo imaging by BSS; power monitors by Innovative Snowmaking Technologies; half-pipe cutter by Kassbohrer;…