The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Author: Donna

  • Food for Thought

    Food for Thought

    Creative ideas to transform a food and beverage “solution” for this winter into a memorable experience for guests.   The restrictions and unknowns related…

  • Stay Connected

    Stay Connected

    Six ways to build your brand and community for the long term.   We know it’s going to be different this winter, we just…

  • Keep Your Distance

    Keep Your Distance

    What resorts have learned about masking up, social distancing, and staff needs.   Season 2020-21 is shaping up to be more than next-level mysterious,…

  • “I Challenge That!”

    “I Challenge That!”

    Smart ways to overcome obstacles and make your resort more inclusive.   The ski industry has made strong statements recently about addressing the lack…

  • Fit for Snow Turns 10

    Fit for Snow Turns 10

    The health and wellness program is proven to lower staff injuries and costs.   It all began with a research study during the 2010-11…

  • Construction Site :: September 2020

    Construction Site :: September 2020

    Despite the coronavirus, resorts launched major and minor projects this summer.     TAOS SKI VALLEY, NM The Blake Residences, a new luxury condo…

  • New Products :: September 2020

    New Products :: September 2020

    Innovations for the COVID-19 world and beyond.   > ASPENWARE ARRIVAL Resort e-commerce and software provider Aspenware has launched Arrival, a mobile-optimized online check-in…

  • Summit Series :: Industry Sustainability

    Summit Series :: Industry Sustainability

    Even before the pandemic, “sustainability” was about more than the environment. Now, the concept has expanded even further.   The third edition of the…

  • DIY: Tracking Groomer KPIs

    DIY: Tracking Groomer KPIs

    Key performance indicator (noun): a quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance.   Trail…

  • Mountain Spy :: September 2020

    Mountain Spy :: September 2020

    “I’d like to book a trip this winter with lodging, but how can I be sure I will be able to get lift tickets?”…