The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Author: Donna

  • News and Views :: January 2021

    News and Views :: January 2021

    Social listening, 2020’s top headlines, supplier news, and more.     DON’T MIND US, WE’RE JUST LISTENING SAM partnered with customer insight and analytics…

  • Publisher’s Memo :: January 2021

    Publisher’s Memo :: January 2021

    Time to Go on Offense Time to Go on Offense Since the pandemic began, much of SAM’s focus has been to create resources, content,…

  • Idea Files :: November 2020

    Idea Files :: November 2020

    Clever solutions for cat track repairs, RTVs, and ice-prone switches.   CUSTOM CARRIER Bear Creek’s Kubota RTV is one versatile machine—note the multiple custom…

  • It’s Go Time

    It’s Go Time

    Winter operating plans are about to be put to the test. Eight months ago, when the pandemic quickly tightened its grip on North America,…

  • Alternate Universe

    Alternate Universe

    Resorts can capitalize on a new market of guests seeking new experiences. SNOW PLAY OPTIONS ABOUND: (top, left to right) Frolicking in the snow…

  • Snowsports and Rental in the Age of COVID

    Snowsports and Rental in the Age of COVID

    Industry leaders share strategies for keeping operations safe, profitable.  Industry members gathered for the SAM Huddle on Sept. 14. Top to bottom: Olivia Rowan,…

  • Tubing 2020-Style

    Tubing 2020-Style

    COVID won’t drag this high-yield activity down the tubes. Just as surely as the morning sun will rise in the east, the winter-sports season…

  • Outbreak. What Now?

    Outbreak. What Now?

    How best to handle it if (when) COVID visits your resort. Resorts are finalizing plans for this most unusual season, with a big push…

  • Construction Site :: November 2020

    Construction Site :: November 2020

    Despite the pandemic, several major projects are moving forward. LITTLE SKI HILL, ID At 405 vertical feet, Little Ski Hill in McCall, Idaho, only…

  • Terrain Park Contest: A Look Back

    Terrain Park Contest: A Look Back

    Terrain park luminaries weigh in on contest entries from the past five years. The year 2020 has upended everything, so we took the opportunity…