The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Author: Donna

  • Publisher’s Memo

    Publisher’s Memo

    The future looks different now.   The Future Looks Different Now Pre-Covid, many of us suburbanites, myself included, lived in a hyper-scheduled world. We…

  • News and Views :: March 2021

    News and Views :: March 2021

    Night skiing, SAMMY honorees share, supplier news, chainsaw carving, and more. NIGHT SKIING If skiing as a product is a square peg, many of…

  • High Expectations Met

    High Expectations Met

    Many smaller local resorts saw record visits through the Martin Luther King holiday weekend. Are we on the cusp of a Covid skier boom?…

  • Unfrozen

    Unfrozen

    The pandemic provides an opportunity to reshape our future.   In 1982, researchers at the University of Wisconsin were curious about how people achieved…

  • Mountain Spy :: March 2021

    Mountain Spy :: March 2021

    A question on boondocking. THE QUESTION: WHAT’S THE BOONDOCKING SCENE AT YOUR RESORT?  What the hell is boondocking, you ask? It’s a term you…

  • New Products :: March 2021

    New Products :: March 2021

    A collection of new products for retail, mountain operations, and summer activities.   SOL ALPINE GOGGLES The five styles of Sol Alpine goggles were…

  • Trial by Fire

    Trial by Fire

    Wildfire was just one of the challenges China Peak overcame in expanding its snowmaking system.   Drought, forest fire, pestilence (Covid), and explosions. China…

  • Mountain Spy :: January 2021

    Mountain Spy :: January 2021

    A family would like to start skiing this winter.   The Question: My family and I would like to start skiing this winter. We’ve…

  • New Products :: January 2021

    New Products :: January 2021

    A collection of new products for several different aspects of resort operations.   PISTENBULLY SNOWSAT MAINTAIN SNOWsat Maintain is the new digital tool developed…

  • A Gem Worth Fixing

    A Gem Worth Fixing

    New ownership, a dedicated crew, and a sustainable vision have Saddleback Mountain primed for success after a 5-year closure.   After a tumultuous five-year…