SAM Coverage
Author: Donna
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The Evolution in Pass Plans
2021-22 season pass products aim to capture last season’s surge in demand and, in some cases, manage it. Amid the uncertainties of this…
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News and Views :: May 2021
Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more. EPIC PRICE DROP: WHAT THEY SAID When Vail Resorts…
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Publisher’s Memo :: May 2021
Congratulations, a Welcome, and a Farewell It makes me happy to share good news about good people, and that’s what this entire memo…
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Tech Solutions 2021
Welcome to our spotlight on tech products and services to help operators continue to enhance their guests’ experience, collect important information digitally, and streamline…
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2021 Groomer Report
Powerful machines are getting more efficient, while technology continues to elevate slope management, fleet management, and training programs. For anyone in the market for…
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Pandemic Silver Linings
Many changes that resorts made for this Covid winter will have lasting impacts on operations and the guest experience. Face coverings? Check. Capacity limits?…
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Welcome to the Outdoors
The huge influx of new outdoor participants is an opportunity resorts can capitalize on in 2021, and beyond. As the pandemic changed…
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Make the Most of Summer
These fun, welcoming, and revenue-driving activities and attractions could be just the ticket for boosting summer business. Last summer, the Outdoor Industry Association (OIA)…
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Pathways to Opportunity
High-quality, multi-use trail systems are the key to welcoming new and experienced outdoor enthusiasts. Multi-use trails form the baseline of any outdoor recreation offering,…
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Riding into the Future
Bike parks did big business in 2020, and operators learned some important lessons that will help ensure future success. Editor’s note: We turned to Dave…