SAM Coverage
Author: Donna
-
Peer Reviews
Resort marketers give a nod of respect to the efforts of competitors. Resort marketers carefully watch how other resorts market themselves. There are…
-
The Lights Are On
Why night skiing and riding can be a boon to business for resorts of all sizes. When the alpenglow fades and night falls,…
-
A New Employment Landscape
Pandemic-induced changes will be key to successfully recruit and retain talent moving forward. When the pandemic hit last March, Emilie Starr, Jay Peak’s…
-
Piping Up
A look at the backbone of every snowmaking system’s infrastructure. Since the major snowmaking installations of the 1970s and ’80s, snowmaking pipe has…
-
Cross-Country on the Rise
There are several indications that long-term growth is on tap for Nordic skiing, and alpine resorts may want to capitalize. Skiing in North…
-
Idea Files :: May 2021
Reused chairs, touchless water fountain, and height measurement. RECYCLE, REUSE, RELAX This idea, and photo, pre-dates the pandemic by 15 years, but it…
-
Signposts to the Future
Listening in on consumer conversations to understand the season(s) to come. Businesses tend to get caught up in using what happened in the…
-
Digital Embrace
The 2020-21 season pushed the snowsports industry to adopt technology on a whole new scale. Before Covid, Bolton Valley, Vt., did about 70 percent…
-
Mountain Spy :: May 2021
Are you dropping pass prices like Epic did? THE QUESTION: “I SAW EPIC PASS DROPPED PRICES 20 PERCENT. ARE YOU GUYS PLANNING TO…
-
Prepare for the Worst
Invest in an I.T. disaster recovery plan and implementation to avoid a worst-case scenario. Disaster recovery should be in almost every company’s I.T.…