SAM Coverage
Author: Donna
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Industry Meets In-Person at MSAA Show
SAM Magazine—Lake Geneva, Wis., Aug. 20, 2021—The Midwest Ski Areas Association (MSAA) hosted the first in-person ski industry meeting and trade show since Covid-19…
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Solitude Joins the $15 Starting Wage Club
SAM Magazine—Big Cottonwood Canyon, Utah, Aug. 13, 2021—Solitude Mountain Resort will increase its starting wage for hourly, non-tipped employees to $15 an hour. Starting…
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Wildfires Close Baldy Mountain Resort, CHS Snowmakers Shares Fire Pre Plan
SAM Magazine—Oliver, B.C., August 5, 2021—An above average fire season continues to ravage parts of North America, in some cases causing significant disruptions at…
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Ski Areas Focus on Fighting Fires
SAM Magazine—Government Camp, Ore., July 23, 2021—As a relentless series of heat waves broil the West, exacerbating an already significant drought, wildfire season is…
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Turning Goals into Actions
A digital exclusive. Squaw Valley Alpine Meadows answers the call for big climate action. If we’ve learned anything in the last year, it’s that…
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11 Under 30 :: July 2021
This year’s group of 20-somethings has already left their mark and they have ideas about where snowsports should head next. Some of you may…
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Build a Great Grooming Team
Here’s what it takes to find the right people, develop their skills, and turn them into a smoothly functioning unit. Whether your resort has…
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Marketing Reset
A combination of traditional and digital formats-tra-digital, to coin a phrase—can update your marketing communications. Last year, when businesses were faced with the notion…
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Summer of Love
It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer. After…
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Maintenance Isn’t Automatic
Whether your snowmaking system is manual, automated, or a combination of the two, follow a careful plan of care to ensure maximum efficiency. SAM…