SAM Coverage
Author: Donna
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New School
Covid-19 taught many new lessons about running school group programs. After-school ski programs have been bedrock drivers of attendance at ski areas for…
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Next-Gen Marketing
Five key considerations for developing a resort marketing plan tailored to the changed consumer and workplace landscape. It’s safe to say there’s never…
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Construction Site :: September 2021
Projects big and small are underway across the country. WINDHAM MOUNTAIN, NY Windham Mountain is upgrading its snowmaking system and children’s center. On-hill,…
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Wear, Why, and How
Proper alignment and lubrication will reduce wear and increase the life of parts and components. In ski area maintenance, the things that break…
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Taking Out the Trash
Vermont’s statewide waste diversion efforts provide a case study on sustainable practices, even amid the need for pandemic practicalities. On July 1, 2020, just…
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Mountain Spy :: September 2021
THE QUESTION: I’M COMING TO THE MOUNTAIN WITH MY FAMILY FOR SOME HIKING, AND WE’D REALLY LIKE TO SEE SOME WILDLIFE. MY KIDS HAVE…
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Hiring in the New Era
A labor shortage borne of the pandemic poses both challenges and opportunities for winter resorts. Staffing up for winter—always a challenge for ski…
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New Products :: September 2021
Innovations for winter and summer ops. SAM rounded up a handful of innovations for mountain resort operators to consider. DEMACLENKO SNOW4EVER 200…
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News and Views :: September 2021
Vaccine mandates, artificial intelligence, and staffing struggles, plus people and supplier news. TO MANDATE, OR NOT TO MANDATE? That is the question emerging among…
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Caldor Fire Update
SAM Magazine—South Lake Tahoe, Calif., Sept. 4, 2021—Aggressive containment efforts over the past 48 hours are preventing the Caldor Fire from advancing on Heavenly,…