SAM Coverage
Author: Donna
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Tech Planning :: Assessments
Questions to help you conduct internal and supplier assessments. SAM gathered feedback from resort operators and suppliers to compile two easy-to-reference lists of…
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2021 Terrain Park Contest
SAM‘s showcase of freestyle fabrication is back for its 16th year, with resort submitted entries in three categories, including a new one: “Park edits.”…
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Skiing’s Prickliest Problem: Housing, Part 2
An examination of proven and potential solutions to the industry’s growing employee housing crunch. Part 1 of this series, which outlines the industry’s…
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The New Nordic Customer
Data and analysis fromthe recent Cross Country Ski Areas Association consumer survey reveals there’s opportunity in the Nordic skiing business. Cross country participation…
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It’s Alive: Small Ski Areas, Reanimated
These three ski areas have been brought back from the brink in a big way. Small ski areas that have come back from…
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Construction Site :: November 2021
Transformative lifts, major snowmaking improvements, and other infrastructure projects highight the 2021 construction season. SUNDANCE, UT Sundance Mountain Resort is making substantial infrastructure…
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SAM Idea Files :: November 2021
Clever solutions from Mount Pleasant, Pa., for outdoor seating and sled storage. SEATING ALFRESCO To meet a need for outdoor seating, Mount Pleasant,…
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Unpack Your Assumptions
A look at operational assumptions that Covid disproved. Most operators approached the 2020-21 season with a singular goal: stay open. Now, after a…
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Take Advantage of Email
A guide to kickstart your email marketing and reap the profitable benefits. (Psst, we’re talking to you, small ski areas.) In a recent…
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Mountain Spy :: November 2021
Can I warm up in the lodge this winter? THE QUESTION: “WILL WE BE ABLE TO USE THE LODGE THIS WINTER FOR WARM-UP…