SAM Coverage
Author: Donna
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Be More Cyber Secure
Developing a comprehensive cybersecurity program will help ski areas be more prepared when they are targeted. Last year broke all records for data loss…
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Capital Suggestions
It takes money to make money, but it takes smart planning to spend it well. Capital planning is the dose of reality that makes…
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The Value of Video
Video marketing is low-hanging fruit—here’s how to take advantage of it. When I was a snow reporter in the mid-2000s, the iPhone had just…
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New Products :: January 2022
New tools to enhance operations and the guest experience. NEVEPLAST NP30 FREESKI Neveplast has developed a new artificial skiing surface specifically designed for freestyle…
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News and Views :: January 2022
SAMMY honorees peek into their crystal (snow)balls, and more. A PEEK INTO THE CRYSTAL (SNOW)BALL The mountain resort industry has changed dramatically…
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On the Road … Again :: January 2022
Scenes from the IAAPA Expo and the HomeLight Cup. IAAPA EXPO, ORLANDO, FLA., NOV. 16-19, 2021 After a brief hiatus, the International Association of…
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Publisher’s Memo :: January 2022
AN INDUSTRY PARTNER FOR 60 YEARS You may have noticed a nod to our 60th anniversary on this month’s cover. Can it be?…
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Wintergreen Suspends Ops Due to Unseasonable Temps
SAM Magazine—Wintergreen, Va., Dec. 31, 2021—Due to unseasonably warm temperatures, Wintergreen Resort in Virginia temporarily suspended skiing and snowboarding operations Dec. 29. “While we…
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Jackson Hole Boosts Minimum Wage from $15 to $18
SAM Magazine—Teton Village, Wyo., Dec. 2, 2021—Jackson Hole Mountain Resort (JHMR) increased its minimum wage for all non-tipped positions from $15 per hour to…
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Tame the Tech Frontier
Choosing the right software and other technology for your operation requires thorough assessment and a thoughtful approach. Head to the SAM Technology Mountain Department…