SAM Coverage
Author: Donna
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Mountain Spy :: May 2022
THE QUESTION:“Can my family and I camp on your mountain this summer?” Booking trends show that mountain destinations will remain very popular with travelers…
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Uphill Uptick
How to handle ever-increasing uphill traffic. In preparation for the winter of 2021-22, and in response to increasing demand, Vermont’s Sugarbush Resort expanded its…
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Making It Interesting
Season pass strategies vary for 2022-23, with many notable changes, additions, and subtractions. As the door closes on 2021-22, resorts across North America are shelling…
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On the Road :: May 2022
Scenes from the ACCT Expo, U.S. Ski & Snowboard HOF, MTS, and Sierra-at-Tahoe’s 75th birthday. ACCT INTERNATIONAL EXPO, CLEVELAND, OHIO, FEB. 13-16, 2022 Back…
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News and Views :: May 2022
Visitation guestimation, the voice of the guest, the premise and promise of Indy’s new XC pass, and more. VISITATION GUESTIMATION In March, SAM convened…
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Publisher’s Memo :: May 2022
Sixty years of SAM and NSAA Cheers! SAM isn’t the only industry institution celebrating its 60th anniversary this year. In 1962, the National Ski…
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By Popular Demand
Overcrowding is a problem for both operators and guests. The solution? Create resort-wide balance. Editors’ Note The strong demand that the industry is experiencing should be…
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2022 Groomer Report
Recent updates and improvements have made grooming machines more powerful and comfortable, and software tools continue to be refined for efficient operations. Not all…
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Lot to Cover
Why the insurance market is changing, how to navigate major property claims, and why the future is complicated for insurers and ski areas alike.…
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Positive Results in Challenging Times
An industry luminary shares useful highlights and astute observations from the 2020-21 NSAA Economic Analysis. An in-depth review of the “2020-21 NSAA Economic Analysis…