SAM Coverage
Author: Donna
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The Best-laid (Snowmaking) Plans
Your snowmaking strategy and master plan should drive the bottom line. Here’s how. I remember sliding down Cupp Run at Snowshoe Mountain, W.Va.—not on…
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Breaking Point
The voices calling for solutions to the mountain-town mental health crisis are growing louder, and it’s time for ski areas to join the chorus. …
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Why We Need Systemic Change to Solve the Climate Crisis
Stop falling for fossil fuel propoganda, and focus instead on systemic climate action. As a former climate advisor at the Obama White House and…
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It’s a Useful Life
Key considerations in deciding whether to repair, upgrade, or replace an aging lift. There are many factors to consider when deciding whether to repair…
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The Supply Dilemma
Kinks in the supply chain have snarled the world of manufacturing, and resort suppliers are navigating the tangle. Supply chain issues, shipping delays, and…
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Screen Time
Ski areas are increasingly turning to digital signs to inform guests and smooth ops. Jackson Hole Mountain Resort, Wyo., has received much attention for…
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Hidden Gems
Sound familiar? SAM Magazine is celebrating its 60th anniversary this year. In the next few issues, we’ll use this space to dig into the…
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Target Marketing
How to gather, analyze, and use guest data to improve your marketing and enhance the guest experience. There’s guest data and there’s marketing, but…
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The Path to Progress
Commitment and accountability are the keys to making the mountains more inclusive, equitable, and diverse. In February 2005, SAM hosted a “Diversity Summit” in…
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Getting Grants
The process of exploring grant funding for ski area projects and programs is a worthwhile endeavor. Monetary help with capital improvements is always welcome,…