SAM Coverage
Author: Donna
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Report Incidents Properly
An important refresher on incident reporting best practices. “A lot can—and does—happen at a resort like ours,” says Libby Koroch, patrol director at Timberline…
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Insider Trading
Mentoring programs help ski industry up-and-comers and veterans trade expertise and experience. Imagine driving down an unfamiliar, winding road at night. Twists and turns reveal…
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New Products :: July 2022
A variety of new items for ski area operators to consider. Demaclenko: EVO 3.0 The EVO 3.0 is the latest Demaclenko fan gun…
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Strength by Association
Regional and state ski area associations have evolved their roles amid changing times, finding new strengths. Just as ski areas have weathered the Covid-19…
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Mountain Spy :: July 2022
THE QUESTION: “WILL MY 80-YEAR-OLD GRANDPARENTS BE ABLE TO DO YOUR SCENIC LIFT RIDE?” Summer draws an entirely different crowd to the mountains than winter. Summer…
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The Voice of Our Guests
A deeper dive into the guest experience feedback from winter 2021-22. In the May issue of SAM, Guest Research, Inc., previewed how ski area…
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On the Road :: July 2022
Images from a busy spring of in-person events. PNSAA Mountain Works Conference, Bend, Ore., April 26-28, 2022 At the new full-day Pacific Northwest Ski Areas…
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News and Views :: July 2022
Apres-SKI, waivers under attck, people news, awards, and more. APRÈS-SKI MAGAZINE SKI magazine has been a part of my passion—like most skiers—for as…
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SAM’s Annual Best and Worst in Marketing 2021-22
Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with their guests,…
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Peer Reviews: 2021-22
Resort marketers highlight noteworthy efforts from their contemporaries. Marketers at resorts of all sizes work hard to capture and sell the unique essence…