SAM Coverage
Author: Donna
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News and Views :: May 2023
Visitation and revenue predictions, French connection, and more. A SEASON OF MORE UPS THAN DOWNS? Wild weather this winter disrupted, shortened, and extended the…
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Publisher’s Memo :: May 2023
Looking Back and Ahead LOOKING BACK AND AHEAD With the winter season behind (most of) us, May is a good time to take in…
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Vail Resorts Q2 Earnings Down, Skier Visits Up
SAM Magazine—Broomfield, Colo., March 9, 2023—Vail Resorts reported a decrease in its second quarter earnings (EBITDA) of approximately 1 percent from the prior year…
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Vail Resorts Increases Epic Pass Pricing 8%, Expands European Partners
SAM Magazine—Broomfield, Colo., March 7, 2023—Vail Resorts has released pricing for the 2023-24 Epic Pass suite. The restricted Epic Local Pass will retail for…
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2023 Groomer Report
Snowcat manufacturers are responding to the needs of their customers with more efficient, sustainable grooming machines and improved software and training tools. Early in…
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Healthier Than Ever
A finance and resort expert shares highlights and opportunities for growth from NSAA’s 2021-22 Economic Analysis of United States Ski Areas. The 2021-22 Economic…
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Purpose, Perspective, and People
Mountain bike industry professionals discuss creating a sustainable and responsible summer operation. In September 2022, the Mountain Bike Tourism Symposium (MBTS) brought together a…
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A “Lesson” in Resilience
In the midst of a labor shortage, snowsports schools search for staffing solutions to keep up with demand. As if attracting, hiring, and retaining…
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Managing Supply Chain Emissions
As part of their larger sustainability goals, resorts are improving their procurement processes with the aim of reducing their indirect, i.e., scope three, carbon…
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Selling Summer
While your winter value proposition is well established, selling your summer offerings is often trickier. Here’s how to stand out in the “off season.” …