SAM Coverage
Author: Donna
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News and Views :: July 2023
Slide with Respect, Another Record Breaker, People News, and more. SLIDE WITH RESPECT Do guests feel safe on our slopes? Fort Lewis College, Colo.,…
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Pub Memo :: July 2023
Cause for Celebration After facing many challenges in recent years—from the pandemic, wildfires, staffing issues and burnout—this past winter’s record visits, revenues, and snowfall…
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AN INSIDE LOOK AT CAMP
CUTTER’S CAMP 2024 RECAP Cutter’s Camp celebrated it’s 20th anniversary with a sold out session at Timberline, Mt. Hood, Ore., May 13-17, 2024. Freestyle…
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SAM’s Annual Best & Worst in Marketing 2022-23
From splashy to small, this year’s marketing hits and misses covered it all. In each of the past few years, resort marketing seemed…
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Peer Reviews 2022-23
Top resort marketers compliment the marketing efforts of other ski areas. I’ve been impressed with Snowbasin’s Go North campaign encouraging Ikon Pass holders to…
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Investing in Retention of Interest
Smart capital investments are made with a broad, long-term return in mind. While owners and operators have long been familiar with determining the best…
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What’s Next in Ski Area Technology?
Tech vendors dish on how diffierent innovations can help reduce friction and improve the guest experience. IN THIS TWO-PART SERIES, SAM SURVEYED NUMEROUS TECHNOLOGY…
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Getting to the Root of Forest Management
Three ski areas share the ins and outs of maintaining a healthy forest to mitigate wildfire risk, combat pest infestations, and improve safety. Forest…
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Understanding the Stress Continuum
By providing information and tools that employees can use to identify and address stress injury, resorts can improve the well-being and resiliency of their…
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The Onlys
Meet the three ski areas that are the only ones in their respective states. While some states are dense with ski areas, Tennessee, Maryland,…