SAM Coverage
Author: Donna
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Idea Files :: May 2023
Ski and snowboard hoods, an accessible snow play area, and uphiller warning lights. SKI AND SNOWBOARD HOODS The SAM editors had never seen a ski…
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Inclusive Marketing is Authentic Marketing
Authentic, values-driven storytelling is the key to inclusive marketing that has a real impact. Over the past few years, we have seen a tidal…
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Reinventing Resilience
Individual resiliency is key to organizational success. The latest SAM Summit Series discussion brought together the leadership development program’s mentors and mentees to talk about…
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If You Build It, Will They Come?
Faced with staffing shortages, Alterra dedicates $350 million toward employee housing. Climate change is a generational challenge for the winter sports industry, but ask…
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Mountain Spy :: May 2023
Will there still be corduroy if it’s snowing? THE QUESTION: ”IF I COME THERE WHEN IT’S SNOWING, WILL THERE STILL BE CORDUROY TO SKI?”…
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New Products :: May 2023
Structures, seats, tech solutions, and other items to consider. TUBBO STRUCTURES TUBBO is a ground-independent cylindrical structure with a transparent design that shelters…
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Child Care: A Critical Benefit
More resorts are investing in the employee child care experience in order to attract and retain staff—despite financial and logistical obstacles. Access to quality and affordable…
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Rental Equipment Maintenance
How to take good care of your rental fleet. Heed the old adage: Don’t slay the golden goose. For most ski areas, the rental…
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Season Pass Plays
The 2023-24 season pass sale is underway with lots of new offerings and more multi-area passes than ever before. Ski areas continue to innovate with…
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On The Road :: May 2023
ACCT, resort media events, MTS. ACCT CONFERENCE AND EXPO, Portland, Ore. Feb. 9-12 Nearly 800 aerial adventure operators, builders, experts, and vendors came…