SAM Coverage
Author: Donna
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The Risk of Not Investing in Tech
A look at the costs of investing—or not investing—in the latest the latest software and what the future may bring. Summer and fall are…
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Construction Site :: July 2023
Resorts got a head start on major lift installations despite weather challenges. ATTITASH MOUNTAIN RESORT, NH Attitash and parent company Vail Resorts…
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Profitable Nonprofits
Bogus Basin and Bridger Bowl are bigger than a lot of major resort, but operate with a mission to keep skiing affordable and ensure…
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Adventure Playgrounds
Playgrounds can expand a ski area’s appeal and help accommodate everyone in the family without straining staff or the checkbook. One of the first rules…
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The Focused Future of Direct Mail
Marketers continue to find success in the mailbox by scaling down volume and scaling up creativity and intent. When you look across the landscape…
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New Products :: July 2023
A collection of gear and technology for operators to consider. NIEDNER: ALTRA 3D SNOW Niedner’s Altra 3D SNOW snowmaking hose is a single-layer hose…
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“That’s The Way We Do Things”
Resorts that are serious about reducing occupational injuries must embrace new employee safety strategies. From 2016 to 2021, the ski industry has ranked between…
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Mountain Spy :: July 2023
THE QUESTION: ”I was wondering if I could scatter my grandfather’s ashes on the hill? We have good memories of coming there as a…
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Summer Booking, Summer Not
As of late spring, summer business was looking up, down, or on par-—for many different reasons. Remember the good old days when there were pandemic…
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On the Road :: July 2023
Images from a busy spring of industry events nationwide. RMLA CONFERENCE & TRADESHOW, GRAND JUNCTION, COLO., MAY 1-4, 2023 The Rocky Mountain Lift Association…