In This Issue
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Sports Marketing, The Industry And The Ski Consumer
An editorial on business-related goals of U.S. Skiing and the U.S. Ski Team, viewed as a major move into the sports marketing…
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Needed: Environmental Action
A recap of a speech given by Snow Country editor John Fry on how to tackle the environmental anti-growth opposition to ski…
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Last Year’s “Ethics Problem” Has Become “What Ethics Problem?”
A report on the credibility of this season’s snow reporting. A key points is NESAC’s move to standardize ski condition reporting before…
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Who Manages The Ski School?
A response from Bill Hetrick, president of PSIA, on the responsibilities of PSIA versus the ski areas. Author sets forth a detailed…
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Feeding The Hungry Skier: Condiment Counters
Discusses the cost and time benefits of switching from packetted condiments to a island pump station or condiment counter in ski area…
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The Marketplace – Press Kits: Looking Better, But Still Overweight.
Article addresses media kits on disk and the services and advantages of Jay Melnick’s Colorado Travelbank, a computerized system that is online…
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Widening The Window
Killington, Vt., uses computer technology to integrate and manage information and to generate profits. Phillip Varney of the area’s management information systems…
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Oitaf Congress In Barcelona Disappoints; “Heavy Metal Tour” Following Does Not.
Notes from the OITAF and NACS Congress in Barcelona on June 7, where Karl Trutsch was named OITAF’s new president. The “Heavy…
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Filling 2,800 Jobs
Vail/ Beaver Creek Colorado, has identified a screening program for filling 2,800 seasonal jobs that attracts desirable workers locally, nationally and internationally…
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Mighty Moves Toward Aspen Consolidation
Aspen Skiing Company, Colorado, has announced plans of a pending merger with its long-time rival Aspen Highlands.Topics include forecasts and a list…