In This Issue
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The Rental Shop: Slow Progress At The Entry Level
A look into the proposed production of an affordable boot-binding-ski package that would reduce the set-up time in rental shops as well…
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Sibling Rescue
When Aspen needed affordable housing, its Japanese sister city, Shimukappu, came to the rescue with big bucks. The mayor of Shimukappu, Mr.…
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Radios Connect Student And Instructor
A look into the use of personal radios by ski school instructors for private lessons. Instructor Tom Murphy of Crested Butte, Colo.,…
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Is Ski Equipment A Barrier To Market Growth?- Six Lively Opinions.
Six responses from six recognized experts in the fields of equipment testing, manufacturing, marketing, research, designing and retailing, to the question “Are…
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The Feasibility Of Knee Protection
A look at Carl Ettlinger’s longstanding research on knee injuries as a result of skiing. The study, which has been ongoing for…
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January Promos: Unusual Approaches Boost Business
A look at some of the January promotions that were offered this year to boost skier days in between the major vacation…