The Voice of the Mountain Resort Industry  |  Est. 1962

January Promos: Unusual Approaches Boost Business

A look at some of the January promotions that were offered this year to boost skier days in between the major vacation periods of December and February. Some involved corporate sponsorship, some offered free meals and others offered free lessons…

A look at some of the January promotions that were offered this year to boost skier days in between the major vacation periods of December and February. Some involved corporate sponsorship, some offered free meals and others offered free lessons for parents. A look at which promotions worked and which didn’t.

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