SAM Coverage
Lifts & Ropeways
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U.S. Skier Visits Declined 14 Percent in 2019-20 Season
SAM Magazine—Lakewood, Colo., June 17, 2020—Skier visits in the U.S. totaled 51.1 million in the pandemic-shortened 2019-20 season, according to the National Ski Areas…
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Mountain Collective Adds Sun Peaks, Refund Policy
SAM Magazine—Aspen Snowmass, Colo., June 12, 2020—The Mountain Collective pass now includes Sun Peaks Resort in British Columbia, bringing the total number of resorts…
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NSAA Honors Resorts for Sustainability, Marketing, Safety, and Growth
SAM Magazine—Lakewood, Colo., June 4, 2020—The National Ski Areas Association (NSAA) presented awards in sustainability, safety, growth and marketing during the association’s virtual awards…
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Resorts Adopt Phased Opening Plans for Summer Ops
SAM Magazine—May 29, 2020—Multi-phase opening plans abound as resorts across the nation aim to get summer operations rolling. Memorial Day weekend saw a smattering…
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Arapahoe Basin Reopens May 27 for Skiing and Riding
SAM Magazine—Dillon, Colo., May 26, 2020—Arapahoe Basin’s variance request to partially reopen for skiing and snowboarding was approved by the state of Colorado, so…
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Indy Pass Adds Resorts, Passholder Assurances
SAM Magazine—Portland, Ore., May 20, 2020—The Indy Pass has implemented a pass assurance program, lowered prices, and added new resorts in an effort to…
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Resorts Reopen Amid Easing Restrictions
SAM Magazine—May 18, 2020—Across the country, government officials are easing restrictions enacted to mitigate the spread of COVID-19, allowing many mountain resorts to resume…
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Timberline to Reopen Friday, May 15
SAM Magazine—Government Camp, Ore., May 13, 2020—Following an executive order by Oregon Gov. Kate Brown specifically allowing several outdoor recreation activities to reopen, including…
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Best + Worst in Marketing 2020
This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season’s marketing efforts. Most years,…
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Pay to (Snow) Play
What if we threw out our ideas about how people should play in the snow and let them decide for themselves? A game-changing experiment…