SAM Coverage
Lifts & Ropeways
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Snowsports and Rental in the Age of COVID
Industry leaders share strategies for keeping operations safe, profitable. Industry members gathered for the SAM Huddle on Sept. 14. Top to bottom: Olivia Rowan,…
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Tubing 2020-Style
COVID won’t drag this high-yield activity down the tubes. Just as surely as the morning sun will rise in the east, the winter-sports season…
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Outbreak. What Now?
How best to handle it if (when) COVID visits your resort. Resorts are finalizing plans for this most unusual season, with a big push…
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Construction Site :: November 2020
Despite the pandemic, several major projects are moving forward. LITTLE SKI HILL, ID At 405 vertical feet, Little Ski Hill in McCall, Idaho, only…
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Mountain Spy :: November 2020
“Will I be able to go in the lodge for warm-up breaks with my two little kids this winter?” MOUNTAIN 1, ME First contact:…
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Take it down a notch
Helpful tips for handling angry guests. Strategies for de-escalating a guest conflict are an important part of staff training at many resorts, but will…
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Hunt the Good Stuff
Lessons for resilient leadership for managers at all levels. If there ever was a year in need of such a motto as “hunt the…
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Open Resorts Report Strong Visitation, Minor Guest Compliance Issues
SAM Magazine—Nov. 5, 2020—While many resorts projected conservative opening days (think late November to mid-December) to allow for time to implement new COVID protocols,…
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Resorts Going Retro, Futuristic
Resort visitors will find a combination of old-time, bare-bones facilities and new-age online reservation systems this winter. Plan ahead, pack a lunch, and rev…
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News and Views :: November 2020
Marketing during a pandemic, small areas speak, people news, and more. THE STATE OF MARKETING DURING THE PANDEMIC By Christian Knapp, former CMO of…