SAM Coverage
Lifts & Ropeways
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Key Eastern Ski Regions Get Government Greenlights
SAM Magazine—Albany, N.Y., Oct. 19, 2020—The governments of New York state and the Quebec province have given ski areas in their respective regions the…
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Jay Peak Joins Indy Pass
SAM Magazine—Portland, Ore., Oct. 19, 2020—The Indy Pass has added Jay Peak in Vermont to its alliance of independent ski areas, bringing alliance membership…
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Resorts Remain Fluid in Latest Operating Plans
SAM Magazine—Ludlow, Vt., October 14, 2020—As new consumer-facing plans roll out, resorts remind guests to prepare for continued operational changes and challenges this winter. While reservation…
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Snow King Plans New Lifts for 2021-22
SAM Magazine—Jackson, Wyo., October 14, 2020—Snow King Mountain Resort secured preliminary US Forest Service (USFS) approval for major capital improvements slated to begin summer…
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Capacity Management Video Series
Welcome to the Capacity Management Video Series brought to you in partnership with SNOW Operating. In this 4-Part video series, we will share some…
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Snow People—October 2020
RESORTS Bobby Johnson, Jr., Magic Mountain, Vt. Magic Mountain has hired Robert “Bobby” Johnson, Jr. as director of the Snowsports Learning Center, starting Dec.…
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Learning Goes Virtual
With the continuation of the COVID-19 pandemic, many of the traditional fall education opportunities have moved online. We know it’s a busy time, so SAM pulled…
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Swain Mountain Joins Indy Pass as Sales Explode
SAM Magazine—Portland, Ore., Sept. 30, 2020—The Indy Pass has added Swain Mountain in western New York to its alliance of independent ski areas, bringing…
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Vail Resorts Reports 2020 Income Decline, 2021 Outlook
SAM Magazine—Broomfield, Colo., Sept. 25, 2020—Vail Resorts (VR) reported a net income decrease of 67.2 percent, to $98 million, in fiscal year 2020, on…
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Book Early and Online: More Resorts Reveal Operating Plans
SAM Magazine—Ludlow, Vt., September 23, 2020—Resorts are implementing a mix of strategies to manage volume this winter, as most look to get lifts spinning…