The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Lifts & Ropeways

  • Mountain Spy :: January 2021

    Mountain Spy :: January 2021

    A family would like to start skiing this winter.   The Question: My family and I would like to start skiing this winter. We’ve…

  • New Products :: January 2021

    New Products :: January 2021

    A collection of new products for several different aspects of resort operations.   PISTENBULLY SNOWSAT MAINTAIN SNOWsat Maintain is the new digital tool developed…

  • A Gem Worth Fixing

    A Gem Worth Fixing

    New ownership, a dedicated crew, and a sustainable vision have Saddleback Mountain primed for success after a 5-year closure.   After a tumultuous five-year…

  • Idea Files :: January 2021

    Idea Files :: January 2021

    Resorts have crafted a variety of DIY solutions to Covid challenges, such as the mobile signage and temporary walls we describe here. Plus, we…

  • Snowsports Instruction Revisited

    Snowsports Instruction Revisited

    The pandemic hastened positive changes to how snowsports schools operate.   Winter 2020-21 has invited revisions to the way snowsports schools operate on a…

  • Brandemic

    Brandemic

    Communicating uncomfortable change can actually be an opportunity to enhance your resort’s brand.   Sick of it. We’re all damned well sick of all…

  • Down But Not Out

    Down But Not Out

    While Covid put a lot of new lift installations on hold, our annual lift construction survey shows several independent areas moved forward with their…

  • Smart Service Delivery

    Smart Service Delivery

    The I.T. department can thrive with the proper systems and lines of communication in place.   This article is the second in a series…

  • 2020 Elections Bring Change to Resorts

    2020 Elections Bring Change to Resorts

    The Biden Administration will act quickly to focus on the environment and bring greater predictability back to Washington.   The state and national elections…

  • News and Views :: January 2021

    News and Views :: January 2021

    Social listening, 2020’s top headlines, supplier news, and more.     DON’T MIND US, WE’RE JUST LISTENING SAM partnered with customer insight and analytics…