SAM Coverage
Lifts & Ropeways
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Wildfires Close Baldy Mountain Resort, CHS Snowmakers Shares Fire Pre Plan
SAM Magazine—Oliver, B.C., August 5, 2021—An above average fire season continues to ravage parts of North America, in some cases causing significant disruptions at…
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How to Evolve Your Guest Experience for the Next Generation
accesso sponsored content There’s a lot of preparation involved when planning an upcoming snow adventure, from browsing different options and purchasing tickets to choosing…
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Snow People—Summer 2021
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. RESORTS JULIE CALDER, JACKSON HOLE, Wyo. Jackson Hole…
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One Week Left to Vote in Lift Mechanic “Rise Up Challenge”
SAM Magazine—Natick, Mass., July 28, 2021—There is one week of voting left in the inaugural “Rise Up Challenge,” a new contest highlighting the skilled,…
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Ski Areas Focus on Fighting Fires
SAM Magazine—Government Camp, Ore., July 23, 2021—As a relentless series of heat waves broil the West, exacerbating an already significant drought, wildfire season is…
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Timberline Names Two New General Managers
SAM Magazine—Government Camp, Ore., July 14, 2021—After a months-long search, Timberline Lodge, Ore., has promoted two longtime staff members to general manager roles: Rose…
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Turning Goals into Actions
A digital exclusive. Squaw Valley Alpine Meadows answers the call for big climate action. If we’ve learned anything in the last year, it’s that…
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11 Under 30 :: July 2021
This year’s group of 20-somethings has already left their mark and they have ideas about where snowsports should head next. Some of you may…
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Marketing Reset
A combination of traditional and digital formats-tra-digital, to coin a phrase—can update your marketing communications. Last year, when businesses were faced with the notion…
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Summer of Love
It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer. After…