SAM Coverage
Lifts & Ropeways
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Hiring in the New Era
A labor shortage borne of the pandemic poses both challenges and opportunities for winter resorts. Staffing up for winter—always a challenge for ski…
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News and Views :: September 2021
Vaccine mandates, artificial intelligence, and staffing struggles, plus people and supplier news. TO MANDATE, OR NOT TO MANDATE? That is the question emerging among…
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Vail Resorts, Katz Amsterdam Charitable Trust Support Youth Access
SAM Magazine—Broomfield, Colo., Sept. 2, 2021—Vail Resorts (VR) and the Katz Amsterdam Charitable Trust will donate products and services as well as roughly $560,000…
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Caldor Fire Blazes into Sierra-at-Tahoe
SAM Magazine—Twin Bridges, Calif., Aug. 30, 2021—The two-week-old Caldor Fire spread rapidly over the weekend, advancing northeast toward the Lake Tahoe Basin. USFS webcam image…
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Mount Bohemia Bumps to $20 an Hour
SAM Magazine—Mohawk, Mich., Aug. 23, 2021—Mount Bohemia bumped its starting wage to $20 an hour for all jobs except bartenders, who will start at…
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Industry Meets In-Person at MSAA Show
SAM Magazine—Lake Geneva, Wis., Aug. 20, 2021—The Midwest Ski Areas Association (MSAA) hosted the first in-person ski industry meeting and trade show since Covid-19…
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Meet Past Mentors: Class of 2021-22
The 2021-22 Summit Series program brings together mentors from across the U.S. and Canada, from large and small resorts, independent and corporate, day visit…
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Dodge Ridge Sold to Mountain High Owners
SAM Magazine—Pinecrest, Calif., Aug. 17, 2021—California’s Dodge Ridge Ski Resort is being acquired by Mountain High Resort, Calif., owners Invision Capital and Karl Kapuscinski,…
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Kirsten Lynch to Succeed Rob Katz as Vail Resorts CEO
SAM Magazine—Broomfield, Colo., August 11, 2021—Vail Resorts has named Rob Katz’s successor: Kirsten Lynch, currently the company’s chief marketing officer, will be appointed chief executive…
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Rise Up Challenge 2021: And the Winner Is…
SAM Magazine—Barrie, Ont., Aug. 10, 2021—The lift maintenance team from Ontario’s Craigleith Ski Club and its featured up-and-coming lift mechanic Leah Parkes won the…