The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Lifts & Ropeways

  • Alterra Partners with Share Winter Foundation

    Alterra Partners with Share Winter Foundation

    SAM Magazine—Denver, Sept. 14, 2021—Alterra Mountain Company and Share Winter Foundation have entered a multi-year collaboration highlighted by a donation to Share Winter of…

  • Mt. Rose Raises Minimum Wage, Requires Vaccinations

    Mt. Rose Raises Minimum Wage, Requires Vaccinations

    SAM Magazine—Reno, Nev., Sept. 13, 2021—Mt. Rose Ski Tahoe has raised its minimum wage to $15 per hour for all positions that were previously…

  • Jay Gamble Named Wintergreen GM

    Jay Gamble Named Wintergreen GM

    SAM Magazine—Wintergreen, Va., Sept. 9, 2021—Jay Gamble has been named general manager of Wintergreen Resort in Virginia. Gamble will transition from Ragged Mountain, N.H., where he has served as general manager…

  • Reinventing Guest Services

    Reinventing Guest Services

    Digital adoption and operating changes have revolutionized customer service, improving the lot-to-lift process for guests and staff.   After a winter of changing rules,…

  • Food for Thought: Hitting the Spot

    Food for Thought: Hitting the Spot

    The pandemic served-up a host of new innovations that continue to rapidly alter the resort F&B experience.   Think back a year ago. The…

  • The New Rental Paradigm

    The New Rental Paradigm

    How last winter’s operational adjustments will help to permanently change the rental process from cumbersome and confusing to easy and more efficient. In a…

  • New School

    New School

    Covid-19 taught many new lessons about running school group programs.   After-school ski programs have been bedrock drivers of attendance at ski areas for…

  • Construction Site :: September 2021

    Construction Site :: September 2021

    Projects big and small are underway across the country.   WINDHAM MOUNTAIN, NY Windham Mountain is upgrading its snowmaking system and children’s center. On-hill,…

  • Wear, Why, and How

    Wear, Why, and How

    Proper alignment and lubrication will reduce wear and increase the life of parts and components.   In ski area maintenance, the things that break…

  • Mountain Spy :: September 2021

    Mountain Spy :: September 2021

    THE QUESTION: I’M COMING TO THE MOUNTAIN WITH MY FAMILY FOR SOME HIKING, AND WE’D REALLY LIKE TO SEE SOME WILDLIFE. MY KIDS HAVE…