The Voice of the Mountain Resort Industry  |  Est. 1962

Mountains Don't Move Themselves

SAM Coverage

Lifts & Ropeways

  • How to Finance the Future

    A trail guide for traversing an avalanche of debt. As the country’s economy began to shovel out from under the avalanche of debt that…

  • Mountain Spy :: March 2014

    In this month’s Mountain Spy, we tackled straightforward customer service. When a mother is bringing her brood up to your hill, how easy are…

  • Blue Pages :: March 2014

    MOUNT SNOW USE OF EB-5 VISA NO SNOW JOB… OKEMO REAPS REWARDS OF EFFICIENCY… SNOWBOARDERS V. ALTA: FIGHTING WORDS… COMMUNITY HILLS GET THE LOVE……

  • Economic Analysis 12-13

    SAM’s annual look at NSAA’s Economic Analysis of U.S. Ski Areas reveals some surprising truths. Thanks to a longer season and more visits, the…

  • Best/Worst Marketing 2013-14

    With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.…

  • Snowmaking 2014

    A roundup of the latest trends and innovations in snowmaking equipment. It’s a simple proposition. Snowmaking is the key to making the early season—and…

  • Conversion Challenge

    See how two areas on either coast successfully brought never-evers back. For the past 10 years, the mountain resort industry has circled around the…

  • Concept Kiosk

    Resorts are finding that specialized food kiosks are a creative way to keep food offerings innovative, fast and cheap. Grab and go. The term…

  • Home Grown

    Resorts and communities team up successfully. How do resorts partner with the local community to successfully promote the mountain, the nearby businesses, and support…

  • Mountain Spy :: May 2014

    In this month’s Mountain Spy, we took on the discount seeker. With spring conditions in play, Mountain Spy Liz Mettler called to see about…