SAM Coverage
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Moving on Up
Helpful tips for seasonal employees seeking to make a career out of the ski industry. One of the most common questions I get…
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Publisher’s Memo :: July 2017
The Hills Are Alive, and A Little Change Can Be a Good Thing The Hills Are Alive School is out. Time for me to…
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Pondering NSAA’s Past—And Future
SAM asked several top executives from across the country, “What are the top priorities for the new president?” Ed. Note: In the days before…
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Roughing It?
Glamping—glamorous camping—is a hot new trend, and winter resorts are the perfect spot to implement it. Blessed with abundant beauty and space, but…
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High Flying Brand Ambassadors
Sponsoring athletes makes a lot of sense for both resorts and the talent, especially when the relationship is managed well. Ski areas choose…
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The Long View
Retiring NSAA president Michael Berry talks about the past, present, and future of the industry he’s served for more than 50 years. Michael Berry…
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We Teach People
Improving the first-time experience for would-be skiers and riders requires a concerted effort across a resort. The all-important role that ski and snowboard…
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Get In, Get Out
Leading rental shop practices for handling newcomers to skiing and riding. The rental process and its many steps—paperwork, standing in lines, boot fitting,…
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Attending to Your Attendants
There’s more to the lift attendant’s job than simply loading chairs. Here are several training and educational tips to cover all the bases. Lift…
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Construction Site :: September 2017
Lift upgrades, lodge expansions, and mountain bike projects are underway at resorts across North America. SNOW VALLEY, CA Snow Valley is investing more than…