The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

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  • News & Views :: January 2018

    News & Views :: January 2018

    Terrain park contest winners, NASTAR’s golden year, crowdfunding, etc. 2017 TERRAIN PARK CONTEST RESULTS The Scott Delforte Park Jam, Bristol Mountain, N.Y. As a…

  • Events: What’s the Value?

    Events: What’s the Value?

    Hosting events, especially in summer, can have a bunch of benefits. In mid-September, 10,000 athletes swarmed over Killington, Vt., for the Spartan Race, a…

  • A Wise Target Market

    A Wise Target Market

    Get ’em while they last: senior skiers remain an attractive and lucrative demographic. If you were a CEO or a VP of marketing and someone…

  • Rethinking Achievement

    Rethinking Achievement

    Rewarding kids for good grades is a no brainer, but are we missing an opportunity to do more? I was never a Whitney Houston…

  • Mountain Spy :: January 2018

    Mountain Spy :: January 2018

    Do you have a non-binary bathroom? THE QUESTION: PLANNING TO COME THERE FOR A DAY WITH MY FAMILY. WHERE DO WE GO FOR A…

  • DIY Lift Inspection

    DIY Lift Inspection

    Conduct your own predictive maintenance inspections that don’t cost a fortune or require an outside contractor. If this were an ideal world, every ski…

  • How Effective is Your Staff?

    How Effective is Your Staff?

    Engage frontline employees in the guest experience to drive more visits and greater revenue. To guests, frontline staff are the face of the resort.…

  • Advances in Snowmaking

    The l988-l989 ski season will certainly merit being call “The Season of the Snowmaker.”

  • 2017 Terrain Park Contest

    2017 Terrain Park Contest

    Our 13th annual look at trends in design and events.     AFTER 13 YEARS OF HOSTING THIS CONTEST, WE CONTINUE TO BE AMAZED…

  • Evolving Orientation

    Evolving Orientation

    Yes, you can make the onboarding process both more entertaining and more effective, as several resorts have discovered.   Employee orientation programs at some…