The Voice of the Mountain Resort Industry  |  Est. 1962

Mountains Don't Move Themselves

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  • The History of Cats: Part I

    A look back at the earliest machines used for slope grooming and the pioneers who invented them.     SlideShowPro({ attributes: { id: “album-448987”,…

  • Lifts 2014: Is That All There Is?

    Lifts 2014: Is That All There Is?

    New aerial lift installations hit rock bottom. Is this the new normal?   CLICK HERE TO DOWNLOAD A PDF OF THE ARTICLE   The…

  • Blue Pages :: November 2014

    WILL MINIMUM WAGE RULE HIT RESORTS?… CRESTED BUTTE A BUD TOWN? “WHATEVER”… TERRAIN PARK NOTEBOOK: LATEST SIGNS.. PEAK PITCH… UTAH RAISES THE ANTE… SKIING…

  • Creating New Customers

    Resorts roll out new conversion programs to put skier/rider numbers on a growth track. Terrain-based learning, ski giveaways, free season passes, affinity cards, coupon…

  • Play It Safe

    10 tips to ignite and enhance your safety programs. Safety programs often become stagnant when they have not been reviewed on a regular basis.…

  • Industry Report :: November 2014

    MAMMOTH BUYS BEAR AND SNOW SUMMIT… INTRAWEST BUYS OTHER HALF OF BLUE MOUNTAIN… SONG AND LABRADOR MERGE… NEW LAWS FOR CT AREAS… SNOWSTAR HAS…

  • Idea Files :: November 2014

    Snowplay tunnels, maze aids, and lift shack microwaves are the latest great ideas from resorts. SNOW PLAY Let’s face it——kids can’t ski or snowboard…

  • One Bin to Rule Them All

    Single-stream and Zero Sort recycling are not just eco-friendly, they also add green to the bottom line. For winter resorts to become sustainable in…

  • New Products

    New Products

    A look at recent innovations aimed at resorts. SAM magazine rounded up over a dozen new products for mountain operators that will increase operational efficiency,…

  • On the Go

    Mobile marketing requires a great deal more than simply designing your website for the small screen. In the very near future, guests will use…

  • New Audience: Old Timers

    New Audience: Old Timers

    Crystal Mountain, Mich., has found that retirees can be the key to a chronic marketing challenge: increasing midweek business. Regardless of size or location,…

  • The Business of Parks

    While it’s easy to focus on the fun factor and on-snow experience, terrain parks have to fit into a resort’s overall business plan. Terrain…

  • What’s in Your Park?

    SAM’s 10th annual feature and event contest. CHECK OUT THE ENTIRE LIST OF FEATURE AND EVENT ENTRIES AND VOTE FOR YOUR TOP PICKS!

  • Rescue Me

    Rescue Me

    Part II of II. The National Ski Patrol faces a slew of challenges, both external and internal. Is it up to the task? Note:…

  • Playing it Safe

    Playing it Safe

    The Bureau of Labor Statistics reported that in 1998, 1.7 million injuries and illnesses resulted in lost work time for businesses. Wrist and knee…

  • 99 Rooms With A View

    99 Rooms With A View

    Overlooking the St. Lawrence River and historic Quebec City, the new 8-passenger gondola at Mont Ste. Anne has been described as “99 rooms with…

  • News Tools for Snowmaking Measurements

    News Tools for Snowmaking Measurements

    “You can’t do the job without the right tools!” my grandfather, a master carpenter, used to repeat over and over as I would go…

  • A Woman’s Place Is On The Hill

    A Woman’s Place Is On The Hill

    A man’s home is his castle, but Gabrielle Cyr could rewrite the adage to read “a woman’s home is her hill,” in her case.…