The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

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  • The History of Cats: Part II

    A look at the recent past and how Prinoth and PistenBully became the dominant players in the market. Part I of this article appeared…

  • Code Read?

    Your Responsibility Code has been the cornerstone of on-hill etiquette and safety, but delivering the message is evolving due to societal and technical changes.…

  • A Perfect Match

    Resorts have exactly the characteristics marrying couples seek. Resorts across the country are increasingly finding themselves in the business of weddings, and apparently, business…

  • The eCommerce “Wait” Problem

    The eCommerce “Wait” Problem

    Resorts and software developers are locked in a dangerous stalemate, each expecting the other to adapt to its ways. Online sales—eCommerce—are an important part of…

  • Vermont’s Great Snow Gun Round-Up

    Vermont’s Great Snow Gun Round-Up

    In the name of energy conservation, Efficiency Vermont accelerated resorts’ move toward low-e guns with a massive subsidy program. For such a basic and…

  • Grooming Vehicles 2015

    As the dawn of the Tier 4 Final age arrives, suppliers are developing a new generation of grooming machines. For years, groomer manufacturers and…

  • Blue Pages :: January 2015

    THE GREENEST CATS… THE CAT’S MEOW: A CELEBRATION OF SNOWCATS… SILVER TSUNAMI HITS THE SKI INDUSTRY… HIDDEN GEM THE GREENEST CATSWhile some prepare to…

  • Online Waivers

    Cloud-based liability protection is the wave of the future. In the ski industry in particular, and the recreation industry in general, stuff happens. Customers…

  • Fit Renters Right

    Improving the bootfitting process, wherever possible, is crucial for return business. As the rental process becomes more refined and streamlined, one step remains wide…

  • Eco Tip :: Heating Timers

    Use only what’s needed, while minimizing human error. As all resort operators know, lift terminals house the mechanical systems that operate the lifts, and…

  • Deals Expand the First-Time Audience

    Discount subscription programs such as Groupon broaden the newbie market. At Sundown Mountain Resort in Dubuque, Iowa, we are constantly working on initiatives that…

  • Gearing Up for LSSM and BAF

    Resorts are taking a variety of approaches to boost trial and conversion. Entering its seventh year, the Learn to Ski and Snowboard initiative has…

  • Industry Report :: January 2015

    Vail Resorts to Invest $50 Million at PCMR, Peak’s IPO, and other news. VAIL TO INVEST $50 MILLION AT PCMRVail Resorts will make more…

  • Letter to the Editor

    NSP Responds to “Rescue Me.” > Rescue Me: Part I > Rescue Me: Part II I would like to thank Skip King for his in-depth…

  • Construction Site :: January 2015

    Resorts across North America are making major improvements and expanding terrain for guests to enjoy this coming season. LOON MOUNTAIN, NHInnSeason Resorts, a developer…

  • Summer Ops and Tots

    Summer Ops and Tots

    Without the liability protection afforded by inherent risk statutes, summer activities need extra care–especially when kids are involved. In the medical field, there’s a…

  • Programs for Summer

    Summer activities can be profitable. So can summer events. But the trifecta is activities, events, and programs. Industry conversations about summer operations often focus…

  • Walking the Line

    It’s barely five years since aerial adventure parks appeared in winter resorts, but they have become a key part of the landscape. A handful…