SAM Coverage
Uncategorized
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Hitting The Niche With The Point Ticket
A financial analysis of the bottom-line benefits of point ticketing–a slippery subject that is part marketing strategy, part real-dollar accounting and part consumer psychology.…
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Worth A Second Look
Day lodges have come a long way since they were mere warming huts. The six day lodge entries in the 1994 Snow Country design…
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Oh My Gosh! Is There An Endangered Snail In My Snowmaking Pond?
How Eldora, Colorado, successfully coped with an environmental challenge involving the Rocky Mountain Capshell snail. Instead of panicking in the face of a jurisdictional…
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Are Your Lifts Driving You (And Your Neighbors) Crazy?
The DC drives of the Vail/Beaver Creek, Colo., lift system were generating significant harmonic currents that were raising hell with the supposedly “clean” power…
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Killington’s Dazzling New Gondola
The new Poma gondola in Killington, Vt., combines comfort for the body with excitement for the mind. Replacing a 25-year-old icon involved coming up…
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It’s Not What You Say, It’s How You Say It.
Advertising errors are easily corrected when they are recognized. Article offers general advice on common misconceptions in ski area advertising.
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1994 Vehicle Roundup
A lot of exciting new stuff in grooming vehicles this year. Article covers new features, with extensive graphs, charts and specifications on most over-snow…
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Snowmaking For Christmas
In three weeks, Solitude, Utah, installed snowmaking to cover 50 acres and save what looked like a bleak holiday season on the horizon.
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Belt Transmissions
Another in the Lift Basics series explains how power is transmitted with an emphasis on V-Belts. Includes charts, graphs and illustrations.
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Travel Takes A Super Highway
A review of the 19th annual Ski Travel Symposium in Snowmass, Colo., from April 17-18, which focused on information networks, quality service, the benefits…
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Sit-Ski Comes To Cross-Country
The Jackson Ski Touring Foundation in New Hampshire introduced wheelchair athletes to cross country skiing this season. With the inspiration of Tom Perkins and…
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Score One For A Golf Developer
A story on environmental opposition reprinted from the Golf Business Green Sheet of the Golf Development Institute in Ignacio, Calif., covers a sting operation…
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Afternoon Groom
Shawnee Peak, Maine, wanted to provide night skiers with the same quality of snow conditions as day skiers had. The solution was to groom…
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Feeding The Hungry Skier: Ideal Food Cost
Formulas for ski area food and beverage managers to figure the cost of food are given along with examples and simple instructions.
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Dream Trips And Nightmares
A ski writer’s memoirs of two ski trips–one to Norway and one to Switzerland–as well as guidelines for ski areas to effectively entertain guest…
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On Line: Mba Software
Specific review of current MBA-Ware that covers several systems incorporating computer-aided business programs into daily management. Includes several favorite programs and contact addresses.
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New Products
Weather station (Mesotech), Wireless lift pass (All-pine Marketing), Sealant (American Sealant), Fan Gun Improvements (Lenko), Handletow (H.S. Fabricators).
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NSAA Domestic And International Marketing
I. Domestic marketing: Outlines NSAA’s marketing plans and listing of officers on the marketing committee. II. International marketing: a history of international marketing of…