SAM Coverage
SAM Headline News
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Booking Pace Slows, Rates Stay Strong at Western Resorts
SAM Magazine—Winter Park, Colo., Sept. 15, 2021—By the end of August, western mountain destinations were poised to set all-time records for daily rates and revenue—despite…
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Alterra Partners with Share Winter Foundation
SAM Magazine—Denver, Sept. 14, 2021—Alterra Mountain Company and Share Winter Foundation have entered a multi-year collaboration highlighted by a donation to Share Winter of…
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Mt. Rose Raises Minimum Wage, Requires Vaccinations
SAM Magazine—Reno, Nev., Sept. 13, 2021—Mt. Rose Ski Tahoe has raised its minimum wage to $15 per hour for all positions that were previously…
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Squaw Valley Alpine Meadows Now Palisades Tahoe
SAM Magazine—Olympic Valley, Calif., Sept. 13, 2021—After a year of in-depth research and discovery, Squaw Valley Alpine Meadows has changed its name to Palisades Tahoe,…
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Canada Eases Travel Restrictions, Resorts Prepare
SAM Magazine—Kelowna, B.C., Sept. 9, 2021—Canada’s federal government relaxed travel restrictions for fully-vaccinated, non-essential travelers this week, a promising development for destination market resorts. Non-essential…
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Jay Gamble Named Wintergreen GM
SAM Magazine—Wintergreen, Va., Sept. 9, 2021—Jay Gamble has been named general manager of Wintergreen Resort in Virginia. Gamble will transition from Ragged Mountain, N.H., where he has served as general manager…
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Snowbound Festivals Postponed to 2022
SAM Magazine—Park City, Utah, Sept. 8, 2021—Snowsports Industries America (SIA) has postponed the 2021 Denver and Boston Snowbound Festivals until November 2022 due to…
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Caldor Fire Update
SAM Magazine—South Lake Tahoe, Calif., Sept. 4, 2021—Aggressive containment efforts over the past 48 hours are preventing the Caldor Fire from advancing on Heavenly,…
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Vail Resorts, Katz Amsterdam Charitable Trust Support Youth Access
SAM Magazine—Broomfield, Colo., Sept. 2, 2021—Vail Resorts (VR) and the Katz Amsterdam Charitable Trust will donate products and services as well as roughly $560,000…
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Caldor Fire Update, Sept. 2
SAM Magazine—Kirkwood, Calif., Sept. 2, 2021—Firefighters are making progress preventing the Caldor Fire’s eastern spread toward Kirkwood and Heavenly.Heavenly snowmaking systems working hard to…