SAM Coverage
SAM Headline News
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NSP Releases Revised New Edition of OEC
SAM Magazine—Lakewood, Colo., May 29, 2020—The National Ski Patrol (NSP), in partnership with Jones & Bartlett Learning (JBL), published its sixth edition of Outdoor…
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Arapahoe Basin Reopens May 27 for Skiing and Riding
SAM Magazine—Dillon, Colo., May 26, 2020—Arapahoe Basin’s variance request to partially reopen for skiing and snowboarding was approved by the state of Colorado, so…
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OIA Spearheads “Recreate Responsibly” Campaign
SAM Magazine—Boulder, Colo., May 21, 2020—The Outdoor Industry Association (OIA) is working with a national coalition of nonprofits, outdoor businesses, and land managers to…
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Benneyan To Lead The Hermitage Club
SAM Magazine—Wilmington, Vt., May 20, 2020—Industry veteran Bill Benneyan has been appointed executive director and general manager of The Hermitage Members Club, the private…
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Vail Resorts Names Four New Resort GMs
SAM Magazine—Broomfield, Colo., May 20, 2020—Four of Vail Resorts’ properties in the East and Midwest will have new general managers starting as soon as…
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Indy Pass Adds Resorts, Passholder Assurances
SAM Magazine—Portland, Ore., May 20, 2020—The Indy Pass has implemented a pass assurance program, lowered prices, and added new resorts in an effort to…
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SBA Updates PPP Loan Forgiveness Guidelines for Seasonal Employers
SAM Magazine—Lakewood, Colo., May 19, 2020—Following a campaign led by NSAA’s Dave Byrd, state ski associations, and the governors of 18 ski states, the…
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Western Destinations Saw Occupancy, Revenue Plunge in April
SAM Magazine—Denver, May 19, 2020—Six weeks after the winter season was abruptly ended on March 15 by the Covid-19 pandemic, the 2019-20 ski season…
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Resorts Reopen Amid Easing Restrictions
SAM Magazine—May 18, 2020—Across the country, government officials are easing restrictions enacted to mitigate the spread of COVID-19, allowing many mountain resorts to resume…
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NSAA LEADs on Climate 2020
SAM Magazine—May 15, 2020, Lakewood, Colo.—On Wednesday, May 13, the Outdoor Business Climate Partnership (OBCP) joined LEAD on Climate 2020. The event, facilitated by…