SAM Coverage
SAM Headline News
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Hotel Guests Foregoing Western Destinations This Summer
SAM Magazine—Denver, June 22, 2020—As stay-at-home restrictions ease, and lodging properties throughout the western mountain region are gradually opening up more capacity, demand has…
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U.S. Skier Visits Declined 14 Percent in 2019-20 Season
SAM Magazine—Lakewood, Colo., June 17, 2020—Skier visits in the U.S. totaled 51.1 million in the pandemic-shortened 2019-20 season, according to the National Ski Areas…
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Mountain Collective Adds Sun Peaks, Refund Policy
SAM Magazine—Aspen Snowmass, Colo., June 12, 2020—The Mountain Collective pass now includes Sun Peaks Resort in British Columbia, bringing the total number of resorts…
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Snowsports Groups Commit to Diversity, Inclusivity, and Equity
Snowsports Organizations Commit to Diversity, Inclusivity and Equity SAM Magazine—Denver, June 12, 2020—Snowsports organizations continue to rally in support of the global call to…
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New Zealand Ski Areas Share COVID Operating Protocols
SAM Magazine—Queenstown, New Zealand, June 10, 2020—Ski Areas Association New Zealand (SAANZ) has shared its coronavirus-mitigating operations protocols with resorts worldwide so that they…
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Aspen Skico and Vail Resorts Address Racial Inequality
SAM Magazine—Aspen, Colo., June 10, 2020—The leaders of two of the biggest players in the mountain resort industry have responded to the worldwide movement…
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Vail Resorts Q3 Report Quantifies Shutdown Impacts
SAM Magazine—Broomfield, Colo., June 4, 2020—Vail Resorts’ third-quarter report showed the impact of the pandemic shutdown on business at its 37 resorts worldwide, including…
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NSAA Honors Resorts for Sustainability, Marketing, Safety, and Growth
SAM Magazine—Lakewood, Colo., June 4, 2020—The National Ski Areas Association (NSAA) presented awards in sustainability, safety, growth and marketing during the association’s virtual awards…
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Bousquet Mountain Acquired by Local Investors
SAM Magazine—Pittsfield, Mass., June 1, 2020—Bousquet Mountain ski area in western Massachusetts has been acquired by Mill Town community impact fund, a local Pittsfield-based…
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Resorts Adopt Phased Opening Plans for Summer Ops
SAM Magazine—May 29, 2020—Multi-phase opening plans abound as resorts across the nation aim to get summer operations rolling. Memorial Day weekend saw a smattering…