SAM Coverage
Olivia
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The Economics Of Snowmaking
Break-even modeling is a sound method for evaluating the variables of snowmaking before investing money. From the Snowmaking Workshops
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A Philosophy Of Food
Food can be a profit center, but more than ever before customers are demanding quality. Waterville Valley has made such a commitment.
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Designing A Cliff Hanger
The site for the lift seemed almost impossible, but Doppelmayr engineers came up with a solution that worked with the landscape.
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The Power Of Positive Persuaders
Market segmentation should be more than simple demographics. The motivators for going skiing need to be part of the promotion process.
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Ski Development, Wildlife & Environment
Sam attends a conference where off-site development is the target, but it was the Forest Service which took the heat. Common ground is sought.