SAM Coverage
Author: Olivia
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Snowboard Marketing
An examination on how the rules of marketing are changed when trying to market to snowboarders, based on the assumption that snowboarders do not…
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Aspen Ski School’s New Philosophy
A review of Aspen’s ski school and how they formed their own seperate business in the same style as Aspen’s Little Nell hotel. Supervisory…
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The Year Of The Ski Guide
A review of this years crop of new ski guides. Included are: Peak Ski Guide, The Insider’s Guide to Skiing The East, and the…
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Roxy: An Appreciation
An obituary for Roxy Rothafel, a legendary ski reporter, who died in October at his home in Massachussetts.
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Radio Redux
A SAM survey of 50 areas that use radio advertising. Here are the results along with tables and charts. Topics covered include: who buys,…
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Business Planning Software
A comprehensive guide to business planning software that has proven beneficial to ski resorts. The author offers advice on what the needs are and…
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Food For Liability
A guide to the legal scene concerning food for public consumption. Covers such topics as liability, precedents, determining legal factors and defense tactics.
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U. S. Instruction: Is It Broken?
An interpretation of a Snow Country survey of North American ski schools and how they are failing. Written by the co-chair of the NSAA/PSIA…
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Eurocentricity And Interski
A look into the organizational structure of Interski, the International Association for Ski Instruction, and how it seems to be losing efectiveness in several…
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Support For Asf
An initial look at NSAA’s withdrawal of funding to the ski industry’s lobbying arm, the American Ski Federation (ASF), an unprecedented move that reflects…