A SAM survey of 50 areas that use radio advertising. Here are the results along with tables and charts. Topics covered include: who buys, when, where and how, the role of barter, trading tricks and the nature of radio.
Radio Redux
A SAM survey of 50 areas that use radio advertising. Here are the results along with tables and charts. Topics covered include: who buys, when, where and how, the role of barter, trading tricks and the nature of radio.
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