SAM Coverage
Author: Olivia
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Aspen Airport Crashes
What started as a simple ballot question on expanding the runway at Aspen’s Sardy Field evolved into a referendum on growth that mobilized anti-tourism…
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Slicing And Dicing The Market
Market segmentation is all the rage as ski marketers search for ever more creative ways to get a piece of the pie.
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Year-Round Schools Promise January Crowds
An explanation of the movement for year-round schooling and the opportunities such a schedule could offer the ski industry.
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Salomon Binding Aims To Reduce Acl Injuries
Salomon’s new bindings are designed to prevent ACL injuries, but there is skepticism as to whether they are as effective as an educational ACL…
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Fun And Familiarization
How to strike a balance between offering local ski shop employees fun on your slopes and familiarizing them with your operation.
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Musings On The Future Of Skiing
The author contemplates the effect on the ski industry of societal shifts from realignment of wealth in the United States, and from attitudinal shifts…
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A Salary Survey Is Needed
A national industry salary survey would provide the information necessary to ensure that salaries you pay employees are comparable to those of your competitors.
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For Grooming Vehicles, Servicing Pays Off
With 35 vehicles, 50 operators and 17 mechanics, Squaw Valley, Calif., gets more out of their machines by using preventive maintenance and good communication.
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Making Cat Tracks User-Friendly
Guidelines to make skiers and mountain crews happier with the necessity of cat tracks, making descents easier and safer as well as reducing wear…