SAM Coverage
Author: Olivia
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The Ski Area Has Blown Up!
How Whakapapa Ski Area in New Zealand coped with the eruption of nearby Mt. Ruapehu volcano.
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Reversing A Tragedy
How Sandia Peak, N.M., dealt with the tragedy of a death resulting from a collision between a teenage skier and snowboarder.
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Courchevel Hosts Resort Operators
Courchevel, in the French Alps, hosts an international conference of ski resort managers on its 50th birthday to address issues currently facing the ski…
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Steep Analysis Of Industry
Les Otten and Skip King, in typical breezy fashion, apply “STEEP” analysis–considering the social, technical, environmental, economic and political aspects of the marketplace–to the…
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Message From A Skiing Parent
Cathy Robbins, a longtime industry insider, writes from her current point of view as a member of the public with two small children, pointing…
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Speak-Out: Remembering Three Friends
A tribute to Perry Williams, Hans Hagemeister and Bob Bourdon, all of whom turned their love of skiing into a lifetime commitment to the…
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Ethnic Marketing
Northstar-at-Tahoe finds that targeting the dynamic Asian-American market in the San Francisco Bay area is well worth the effort.
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What Do Teenagers Want?
In the experience of several ski areas, the growing number of teenagers can be successfully wowed and won with tested techniques.
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Future Law
There is legislative work to be done after the recent dismissal of some skier safety statutes. Though there will never be a clear answer…